![]() You'll need to use Slack for permanent threads. Discord has a thread feature, but those threads eventually archive themselves. Discord's signature feature is its voice and video chatting, which could serve some communities better than others. (Slack limits the number of previous messages that free users can see.)Īudio and video capabilities. If you plan on including a knowledge base in your community, Discord lets you search all of your server's previous messages regardless of how many you have. Discord works well for customers near the bottom of the marketing funnel: people who already know your organization and product. Younger, "geeky" audiences tend to use Discord more than older, less tech-familiar groups.įunnel stage. ![]() Age and buyer behavior will affect your audience's interest in using Discord. Discord tends to suit B2C businesses better than B2B since it's a casual platform originally meant for gamers.Īudience interests. Here are some factors that affect how well Discord could work for your community versus a platform like Slack: Decide if Discord is right for your brandīefore you invest time and resources into a Discord community, make sure it'll be a good fit for your brand.
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